U is for "Underrated"

lately i've been listening to this wonderful little band called Freelance Whales. you've maybe heard one of their songs, "Generator ^ First Floor", recently in the new Starbuck's "what's your starbuck's signature?" commercial but these guys have been around for a few years.

i had the pleasure of seeing them live last year at Austin's south by southwest music festival and ever since then i have been a huge fan.

they have started to gain a larger following since their music has been featured in several advertisements and television programs. in september 2010, twitter selected Freelance Whales' music as the background for a video introducing a major rework of the service's user experience. the same song, entitled "Generator ^ First Floor", was also used by the NBC show Chuck in its 4th season premiere episode ("Chuck vs. the Anniversary"), which premiered september 20, 2010, as well as by Chevrolet in advertisements for the 2011 Chevy Volt. On October 12, 2010, the song "Broken Horse" appeared in an episode of One Tree Hill ("Nobody Taught Us to Quit"). their song "The Great Estates" was also featured in an episode of the USA show Covert Affairs Season 1. their song "Generator ^ Second Floor" was used on season 5, episode 1 of the British show Skins while "Location" was featured in episode 4. their song "Starring" was used in season 2 My Life as Liz on MTV. (references from wikipedia)

even though they are gaining in popularity, i still consider them underrated. their music is so pure and simple yet brilliant.